Hello! I’m Coach Randy Jackson, and I’ve been coaching and teaching in high schools for 28 years. Currently, I serve as head football coach and campus coordinator at North Forney High School in Forney, Texas.  This is a 5A high school with approximately 1,600 students and is located on the east side of the Dallas-Fort Worth Metroplex.  I am also the author of the best-selling book, Culture Defeats Strategy.  CDS can help any coach, teacher or leader build their championship culture.

My many years of coaching have taught me one thing–creating the right culture within the program will lead to success. In other words, Culture Defeats Strategy every single time. I believe this fully and have made this my mission everywhere I’ve had the privilege of coaching.

I believe I can help you and your athletic program, school or business achieve great success by helping you create the right kind of culture for your team.  A winning culture can be created in any situation, for any school, and with any athletes you have.  If you have intentional strategies in place your culture will change and your team will begin to ‘think alike, speak alike and act alike’.

I invite you to join me in the never-ending pursuit of developing the right Culture, and I am convinced that when you commit to this cause, you will learn firsthand how Culture Defeats Strategy!

Culture Defeats Strategy


This book can help your program by teaching you:

  • How to create and live out core values for your program
  • How to use a yearly 4-Quarter Process to enhance your culture
  • The importance of branding, mission, and vision
  • How to create a ‘Band of Brothers’ mentality
  • How to build meaningful relationships
  • The benefits of attention to detail and discipline
  • and much more…



Dr. Rob Gilbert – Creator of Success Hotline

This book will change you, improve your program, and help you WIN MORE! You’ll find a ton of incredibly simple, but amazingly powerful strategies that’ll be instantly effective.  I GUARANTEE IT!

Chad Morris – Head College Football Coach

Randy’s ability to motivate and share his vision with his coaches and players is what sets him apart. This book will give you insight into how he defines culture in both his program and in life.  If you want to build a culture for your organization Randy’s specific strategies will help you.

Amazon Customer

I’m convinced that you must be intentional in developing a championship culture for your program. Randy’s book is the perfect ‘how to’ to make this happen. I recommend for any coach that wants to take their program to the next level.

Brian Cain – Peak Performance Coach

The book is a MUST READ for anyone wanting to create a championship culture.  Randy is one of the elite coaches in the U.S. who has created his success by building a championship mindset and he can help you do this for your program also.

Coach Vint

This is a must have for coaches of competitive sports! If you want to learn how to build a championship culture, this book will give you the tools! Randy Jackson gives you a specific process for changing and growing the culture of your team. His process is proven and every coach can implement these strategies!

Nathan Stanley

I really enjoyed reading this book and found it helpful in adding a valuable aspect to our football program. In the book, there are lots of examples of ways that Coach Jackson has built programs as a Texas High School football coach. His stories about being fired despite the field success as well as detailing his turnaround seasons at Poteet and at Grapevine are helpful in providing some practical ideas for building our program.