Steve Jones, head football coach at Kimberly High School in Kimberly, Wisconsin, spoke to the mastermind on Monday and he was incredible!
He told us several stories from his new book, The Twin Thieves, but his favorite is 'Into the Storm'. We all can use this parable with our teams.
If you are a member of the ECMM, go to the Qwikcut vault today and watch Coach Jones 'bring it' for us!
'INTO THE STORM'
There is an excellent lesson about success and leadership from studying how buffalo and cows respond to storms.
In Colorado, the state is divided almost exactly in half by the Rocky Mountains. The Rockies dominate the western part of the state and the eastern part are the great Kansas plains. Because of that unique topographical landscape, Colorado is one of the few places in the world where there are both buffalo and cows in such close proximity.
When storms come, they almost always brew from the west and roll out toward the plains of the east.
What cows do is very natural. Cows sense the storm coming from the west, so they start to run toward the east. The only problem with that is that you know they aren’t speedy if you know anything about cows.
And without knowing any better, the cows continue to try to outrun the storm. But instead of outrunning the storm, they actually run right along with the storm. They were maximizing the amount of pain and time, and frustration they experience from that storm! So the storm catches up with the cows rather quickly.
What buffalo do, on the other hand, is very unique for the animal kingdom. The buffalo wait for the storm to cross right over the crest of the peak of the mountaintop. As the storm rolls over the ridge, the buffalo turn and charge directly into the storm.
The buffalo, unlike the cows, minimize the amount of pain, time, and frustration they experience from that storm. Instead of running east away from the storm, they run west directly at the storm. By running at the storm, they run straight through it.
Notice how it’s the exact same storm. It’s such a great metaphor for all of us because we are dealing with the same types of storms. The question is; when the storm comes, are you going to be the cow or the buffalo?
TO WATCH THE RECORDING OF COACH JONES TELLING 'INTO THE STORM'