I get this question periodically so I thought it would be great to discuss today.
A MISSION STATEMENT defines what your program does and why it exists.
North Forney mission statement: 'To build quality young men to be champions for life through football'.
Walt Disney Corp. mission statement: “To be one of the world's leading producers and providers of entertainment and information.”
A VISION STATEMENT identifies the results your program is trying to achieve.
North Forney vision statement:
- Execute all training sessions to our standard which is elite
- win the opener
-win the city
-win a gold football
-play on Thanksgiving
-win the state championship
Chick-fil-A vision statement: “To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A.”
if you can't define it, you can't achieve it. To have an elite culture you must have a mission statement and a vision statement along w/ your core values.